Effective Date: 07/06/2025

1. Introduction

Welcome to www.cal-pack.co.uk, We are committed to protecting your privacy and personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website.

By accessing or using our Service, you agree to the terms of this Privacy Policy. If you do not agree with the terms of this Privacy Policy, please do not access or use our Service.

2. Information We Collect

We may collect various types of information from and about users of our Service, including:

a. Personal Information You Provide to Us: This includes information that can be used to identify you personally, such as:

• Contact Information: Name, email address, postal address, phone number.
• Account Information: Username, password (encrypted).
• Payment Information: If you make purchases, we may collect billing address, credit card details (processed securely by a third-party payment processor, we do not store full card details).
• Communications: Content of your communications with us (e.g., customer support inquiries, feedback).
• Demographic Information: Age, gender, preferences (optional).
• User-Generated Content: Comments, reviews, forum posts, or any other content you submit to the Service.

b. Automatically Collected Information: When you access and use the Service, we may automatically collect certain information about your device and usage, including:

• Log Data: Your IP address, browser type, operating system, referring URLs, pages viewed, access times, and dates.
• Device Information: Device type, unique device identifiers, mobile network information.
• Usage Data: Information about how you use our Service, such as the features you use, the time spent on pages, and your clickstream data.
• Location Information: Precise or imprecise location information derived from your IP address or mobile device settings, if you enable location services.

c. Information from Third Parties: We may receive information about you from third parties, such as:

• Social Media Platforms: If you link your social media accounts to our Service or interact with our social media pages.
• Partners: From business partners, affiliates, or service providers.
• Publicly Available Sources: Information from public databases.

3. How We Use Your Information

We use the information we collect for various purposes, including:

• To Provide and Maintain the Service: To operate, deliver, maintain, and improve our Service.
• To Personalize Your Experience: To tailor content, recommendations, and advertisements to your interests.
• To Process Transactions: To process your orders, payments, and deliver products or services.
• To Communicate with You: To send you updates, newsletters, marketing and promotional materials, and respond to your inquiries and support requests.
• For Analytics and Research: To understand how users interact with our Service, conduct research, and analyze trends to improve our offerings.
• For Security and Fraud Prevention: To protect our Service, users, and prevent fraudulent activities.
• To Comply with Legal Obligations: To meet our legal and regulatory requirements.
• For Marketing and Advertising: To show you relevant advertisements on our Service and third-party websites.

4. How We Share Your Information

We may share your information with third parties in the following circumstances:

• With Your Consent: We may disclose your personal information with your explicit consent.
• Service Providers: We may share your information with third-party vendors, consultants, and other service providers who perform services on our behalf (e.g., payment processing, hosting, analytics, marketing, customer support). These service providers are obligated to protect your information and use it only for the purposes for which it was disclosed.
• Business Transfers: In connection with, or during negotiations of, any merger, sale of company assets, financing, or acquisition of all or a portion of our business to another company.
• Affiliates: We may share your information with our affiliates, in which case we will require those affiliates to honor this Privacy Policy.
• Legal Requirements and Law Enforcement: We may disclose your information if required to do so by law or in response to valid requests by public authorities (e.g., a court order or government agency).
• To Protect Our Rights: To enforce our terms and conditions, protect our rights, privacy, safety, or property, and that of our users or the public.
• Aggregated or Anonymized Data: We may share aggregated or anonymized information that cannot reasonably be used to identify you.

5. Cookies and Tracking Technologies

We use cookies and similar tracking technologies (like web beacons and pixels) to track activity on our Service and hold certain information.

• Cookies: Small data files placed on your device. We use both session cookies (which expire when you close your browser) and persistent cookies (which remain on your device until they expire or you delete them).
• Why we use them: To remember your preferences, analyze trends, administer the website, track users’ movements around the website, and gather demographic information about our user base as a whole.
• Your Choices: You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, you may not be able to use some portions of our Service.

6. Data Security

We implement reasonable technical and organizational measures designed to protect your personal information from unauthorized access, use, alteration, and disclosure. However, no method of transmission over the Internet or method of electronic storage is 100% secure. Therefore, while we strive to use commercially acceptable means to protect your personal information, we cannot guarantee its absolute security.

7. Data Retention

We will retain your personal information only for as long as is necessary for the purposes set out in this Privacy Policy, unless a longer retention period is required or permitted by law (such as tax, accounting, or other legal requirements).

8. Your Data Protection Rights

Depending on your location and applicable laws, you may have the following rights regarding your personal information:

• Right to Access: You have the right to request a copy of the personal information we hold about you.
• Right to Rectification: You have the right to request that we correct any inaccurate or incomplete personal information.
• Right to Erasure ( “Right to be Forgotten”): You have the right to request the deletion of your personal information under certain circumstances.
• Right to Restrict Processing: You have the right to request that we restrict the processing of your personal information under certain circumstances.
• Right to Data Portability: You have the right to receive your personal information in a structured, commonly used, and machine-readable format and to transmit that data to another controller.
• Right to Object: You have the right to object to the processing of your personal information under certain circumstances, particularly for direct marketing purposes.
• Right to Withdraw Consent: If we are relying on your consent to process your personal information, you have the right to withdraw that consent at any time.

To exercise any of these rights, please contact us using the contact details provided below. We will respond to your request in accordance with applicable law.

9. International Data Transfers

If you are located in the European Economic Area (EEA), your information may be transferred to, and maintained on, computers located outside of your state, province, country, or other governmental jurisdiction where the data protection laws may differ from those of your jurisdiction.

• “We will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this Privacy Policy and no transfer of your personal data will take place to an organization or a country unless there are adequate controls in place including the security of your data and other personal information.”
• “We utilize Standard Contractual Clauses (SCCs) approved by the European Commission or rely on other lawful transfer mechanisms to ensure that your personal information is adequately protected when transferred outside the EEA.”

10. Third-Party Links

Our Service may contain links to websites or services operated by third parties. We are not responsible for the privacy practices or the content of these third-party websites. We encourage you to review the privacy policies of any third-party sites you visit.

11. Changes to This Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the “Effective Date” at the top of this Privacy Policy. You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.

12. Contact Us

If you have any questions about this Privacy Policy, please contact us:

• By email: info@cal-pack.co.uk
• By visiting this page on our website: www.cal-pack.co.uk/contact
• By mail: 481 Gorgie Rd, Edinburgh EH11 3AD